Qualitative market research is used when businesses want to explore what consumers and customers believe, feel, and want from their interactions. Qualitative research techniques include face-to-face and online moderated discussions that allow guided discussions to dig deeper into perceptions, motivations, and values. We have experienced staff in all types of qualitative market research methods, as well as dedicated focus group and central location test facilities to help you with any qualitative research project.
We are the leading provider of qualitative market research services for more than 40 years with specialties in Pharmaceutical, Healthcare, Lottery and Politics. Our goal is to understand our clients’ needs and provide them with quality service in a timely fashion, at a competitive price.